Instagram Engagement Rate Calculator

Find out how engaged your audience really is. Works for creators, D2C brands and agencies.

Followers

Avg likes per post

Avg comments per post

Engagement Rate

4.25%

Rating: Excellent

How it works

Engagement Rate = ((Likes + Comments) ÷ Followers) × 100. Benchmarks: under 1% = Low, 1–3.5% = Good, above 3.5% = Excellent.

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